STRATEGY FIRST INSTITUTE

၂၀၁၈ ဇူလုိင္။ ၾသဂုတ္လ တို႕တြင္ UK ဒီပလိုမာ သင္တန္းမ်ား ဖြင့္လွစ္မည္။

Lecturers

Dr U Sein Min

Academic Director, Strategy First Institute, PhD (Passau, Germany), M. Com, B. Com (YIE)

U Aung Chit Khin

MD/Founder, MBA (Nottingham),

PG Dip M, Dip M (CIM, UK)

Schedule

Saturday - 6:00 PM to 8:30 PM

Sunday - 8:45 AM to 11:30 AM


Duration

5.5 Months


Starting Date

September Intake (15.9.2018)


Program Fees: 495,000 ks + Textbook: 25,000 ks

ICM Exam & Reg Fees: 110 USD


Location

Pyay Road Campus Auditorium


ICM Single Subject Diploma in Marketing Management 
၂၀၁၈ စက္တင္ဘာလတြင္ တန္းခြဲသစ္ စမည္။

နာရီ (၁၀၀) ေက်ာ္ အေျခခံမွ စၿပီး စံုလင္စြာ သင္ၾကားေပးေသာ ေစ်းကြက္စီမံပညာသင္တန္း 

Program Contents


• Marketing in Organization & Society

• Marketing Process & Planning
• Marketing Information Systems & Research
• Marketing Environment
• Consumer Markets & Buyer Behaviour
• Organisational Buying Behaviour
• Measuring & Forecasting Market Demand
• Market Segmentation
• Selecting Target Markets
• Differentiating & Positioning
• Developing New Products & Services
• Product Life Cycle
• Methods of International Market Entry
• Product Lines, Brands & Packaging
• Service Business & Ancillary Services
• Pricing Strategies & Programmes
• Marketing Channels
• Retailing & Wholesaling
• Integrated Marketing Communication Mix
• Effective Advertising Programmes
• Direct Marketing, Sales Promotion
• Public Relations Programmes
• Managing the Sales Force
• Implementing Marketing Programmes


Institute of Commercial Management (UK) မွ စစ္ေဆးေသာ စာေမးပြဲကုိ ေအာင္ျမင္ပါက ICM Single Subject Diploma in Marketing Management ကုိ ရရွိမွာျဖစ္ပါသည္။


အတန္းခ်ိန္ ၈၀%ျပည့္မီွၿပီး အတန္းတြင္းစာေမးပြဲ/ Project မ်ားေအာင္ျမင္ပါက Certificate of Completion ကုိ ခ်ီးျမွင့္မည္ 

ၿဖစ္ပါသည္။

2+1 Promotionႏွစ္ဘာသာ တစ္ၿပိဳင္တည္း အပ္ႏွံပါက ေအာက္ေဖာ္ျပပါ ဘာသာရပ္အတြင္းမွ ၾကဳိက္ႏွစ္သက္ရာ ဘာသာရပ္တစ္ခုကုိ အခမဲ့ တက္
ေရာက္နုိင္မည္ျဖစ္သည္။

1. International Business Communications

2. Advertising  

3. Customer Services
4. Marketing Research and Quantitative Methods
5. Leadership
6. Business Law
7. Operations Management
8. Consumer Behaviour
9. Risk Management
10. Banking Management

Marketing Management အတန္းႏွင့္ Sales & Sales Management အတန္းတြဲတက္ပါက စုစုေပါင္း ၉သိန္း ၁ေသာင္းအစား၊ ၈သိန္း ၁ေသာင္းသာ က်သင့္မည္ျဖစ္ပါသည္။  တစ္သိန္းက်ပ္ သက္သာပါသည္။


Business Management & Administration အတန္းဆက္လက္တက္ေရာက္လုိပါက ေက်ာင္းသားေဟာင္းေစ်ူးႏႈန္း + ၄၅၀၀၀ သက္သာပါမည္။ အျခားဘာသာရပ္မ်ား ဆက္လက္တက္ေရာက္ပါက ေစ်းႏႈန္းေဟာင္းအတိုင္း အပ္ႏွံႏိုင္ပါတယ္။


၁။    (၂) ဘာသာအထက္ တက္ေရာက္သူမ်ား အတိုးႏႈန္းသက္သာေသာ တစ္ႏွစ္ အရစ္က် AYA Education Loan ျဖင့္ေပးသြင္း ႏုိင္ပါသည္။

၂။      သင္တန္းေၾကးမ်ားကို AEON ေငြေပးေခ်မႈစနစ္ျဖင့္ လစဥ္အရစ္က်ေပးသြင္းႏိုင္ပါသည္။